If you just finished mapping out your business or updating your offer, your next move is making sure your LinkedIn profile matches where you're going.
Not where you've been.
Not that job you left three years ago. Not the vague bio that says something like "passionate educator and entrepreneur."
Where you're going.
Most solopreneurs have a LinkedIn profile that reads like a resume. And if you built your business during COVID, pivoted since then, or are finally stepping into something new, there's a solid chance your profile is still telling the old story.
This guide gives you the exact prompts to audit every key section and rewrite it. So AI surfaces you, the right people find you, and your profile does the selling before you say a word.
👩🏾 Claude is your LinkedIn editor today. Think of it like having a strategist sitting across from you who can read your profile, tell you what's not working, and rewrite every section on the spot. You paste in what you have. Claude gives you back something that actually sounds like who you are now — and positions you for where you're headed.
Work through these five steps in order. By the end, your LinkedIn profile will be doing the work for you.
How Claude Works as Your LinkedIn Editor
Before you rewrite a single word, you need an anchor phrase.
Your keyword is the 2-4 word phrase your ideal client types when they're looking for someone like you.
Here's why this has to come first. AI tools now pull answers from LinkedIn profiles. When someone asks ChatGPT or Perplexity to find an expert in your space, the profiles that show up are the ones with consistent, specific language repeated across the headline, About section, and posts.
If your language is scattered — if you say "educator" in one place and "consultant" in another and "coach" somewhere else — AI doesn't know what category to put you in.
Pick one phrase. Build everything around it. That's the whole move.
My business helps [WHO] to [WHAT RESULT]. Help me identify one clear keyword or phrase (2-4 words) that I should use consistently across my LinkedIn headline, About section, and posts so that AI tools surface me when someone searches for this topic. Explain why you chose it and give me 3 alternatives in case the first one doesn't feel right.
💡 Your keyword is not your job title. "Digital product creator for educators" is a keyword. "Entrepreneur" is a category. AI needs the specific version to surface you to the right people.
Your headline is your shop sign. It's the first thing AI reads. It's the first thing a potential client reads.
And it's the first thing that tells someone whether to keep scrolling or click your name.
If your headline says something like "Educator | Speaker | Entrepreneur" or "Helping people reach their potential," that's not a headline. That's a placeholder. Vague headlines get skipped by humans and ignored by AI. Specific headlines get found.
You have 220 characters. Use them to say exactly who you help, what result you give, and include your keyword naturally. Nothing else needs to be there.
Here is my current LinkedIn headline: [PASTE YOURS HERE]. My keyword is [YOUR KEYWORD FROM STEP 1]. I help [WHO] to [WHAT RESULT]. Tell me what's working in my current headline, what's not, and why. Then rewrite it so it clearly communicates who I help, what result I give, and includes my keyword naturally. Keep it under 220 characters. Give me 3 options so I can choose.
👩🏾 If your headline is still your old job title, even if you left that job two years ago, that's what AI is using to decide who to send to your profile. Let that sink in. Then update it today.
The first four lines of your About section are what AI reads when it's deciding if you're a match for someone's search.
Four lines. That's all you get before the "see more" cutoff hides the rest.
Those first four lines need to do three things: answer the question your ideal client is actually searching for, include your keyword naturally, and make them want to read more.
Everything after that is yours to fill with story, credibility, and a clear call to action.
Most people write their About section like an autobiography. They start with where they went to school, list their credentials, and end with "passionate about helping others."
That's the wrong order. Lead with the problem you solve. Story and credentials come after you've earned their attention.
I help [WHO] to [WHAT RESULT]. My business is called [NAME]. My keyword is [YOUR KEYWORD]. My main offer is [DESCRIBE IT IN ONE SENTENCE]. Here's some background on me: [2-3 sentences about your experience, story, or credibility]. Write the first 4 lines of my LinkedIn About section so they answer the question my ideal client is already searching for, include my keyword naturally, and make them want to keep reading. Then write the rest of the About section in a warm, direct, conversational tone that shares a bit of my story and ends with a clear call to action.
✨ The most powerful About sections start with the reader's problem, not your resume. If your first sentence is "I am a..." — that's the sign to rewrite it. Start with them. Bring yourself in after.
Three Sections AI Reads First
Your Headline
Always visible. Fully indexed. The first thing AI and humans use to decide if you're relevant to their search.
First 4 Lines of About
What appears before "see more." This is where your keyword needs to live and where your ideal client decides to stay or leave.
Your Featured Section
Your storefront. The three things you pin here tell AI and your visitor exactly what you want them to do next.
This step is less about writing and more about understanding the game you're playing.
Because once you see it, you can't unsee it.
AI tools like ChatGPT, Perplexity, and Claude are being asked by real people every day to recommend experts, find consultants, and suggest coaches. When those tools pull from LinkedIn, they look for profiles where the same language appears consistently across multiple sections.
Not once. Consistently.
That means your keyword needs to show up in your headline, in your first four lines of About, in your job titles if possible, and in your posts. The more places AI sees the same phrase associated with your name, the more confidently it can say: this person is the expert in this thing.
Think about it. You already know your expertise. Now you're just making sure the machines know it too.
I'm a solopreneur who helps [WHO YOU HELP] to [WHAT RESULT YOU GIVE]. My main keyword is [YOUR ANCHOR PHRASE]. Review this like an AI optimization expert. Tell me: 1. Where my keyword should appear on my LinkedIn profile for maximum visibility 2. What language patterns make LinkedIn profiles more likely to surface in AI-powered searches 3. One thing most people get wrong that I should fix immediately Give me specific, actionable recommendations I can apply today.
💡 Consistency beats frequency. You don't need to post every day. You need your keyword in the right places, repeated in a natural way, so AI knows what lane you're in. Do that first. Then think about posting cadence.
Your Featured section is your storefront window.
It's the three things you're choosing to put front and center for everyone who lands on your profile.
Most people leave it empty, fill it with random posts, or pin something from two years ago that no longer represents their business. That's a missed opportunity every single time someone visits your profile and wonders what to do next.
Here's the formula that works. Pin three things: a piece of content that shows your methodology or how you think, your free tool or lead magnet, and your newsletter, community, or next step.
That order matters. Someone new to your profile needs to understand you before they're ready to opt in or join anything.
I want to set up my LinkedIn Featured section with 3 pins that guide a new visitor from "who is this person" to "I need to work with them." Here is what I have available: [LIST YOUR ASSETS — posts, free tools, lead magnets, newsletter links, videos, landing pages, etc.] My business helps [WHO] to [WHAT RESULT]. My keyword is [YOUR KEYWORD]. Tell me which 3 things to pin and in what order. Then write a short caption for each one (1-2 sentences) that makes someone want to click through.
👩🏾 If you don't have a free tool or lead magnet yet, that's the real next step, not the caption. Your Featured section can only do so much if there's nothing for someone to click into. Build the asset first, then pin it.
A few quick reminders
Be specific. The more context you give Claude, the better the output. Treat it like a real conversation with someone who actually wants to help you get this right.
Push back. If you don't love the first response, say so. Tell it what to change. It doesn't get offended. It just keeps going until you have something that feels true.
Make it yours. Claude gives you a starting point. You add your voice, your story, your personality. The output is a draft, not the final answer.
Use it daily. The solopreneurs winning with AI aren't using it once. They're using it every single day to think, create, and build faster.
Your profile isn't just a page. It's a system. Make sure it's working for the business you're building now, not the one you left behind.
Your LinkedIn profile has been doing the old job long enough.
You've grown. Your business has shifted. Your offers are different.
And the people you want to reach are out there right now, searching for exactly what you do. They just can't find you because your profile is still speaking the old language.
That's fixable. Today. With these exact prompts.
Go update your headline first. That's the one that moves the needle fastest. Then work through the rest when you're ready.
Your knowledge earns more with AI. Start there. 👩🏾
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