Most people are using Claude like it's ChatGPT for business.
They ask a question. Get an answer. Close the tab. Come back tomorrow and start all over again.
But not you — because we're not doing that over here.
We're building you an AI team member that actually knows your business, understands how you work, and can help you get stuff done while you're busy being the CEO.
And once you set Claude up the right way? Everything gets faster. Tasks that used to take an hour take minutes. Claude stops guessing and starts actually helping.
So in this guide, I'm walking you through the three-step setup that makes that happen.
Once you give Claude the right context, it stops guessing and starts working from your actual business. This guide walks you through the three-step setup: telling Claude who you are, teaching it how you work, and connecting your first tool. Walk away with a Claude that already knows your voice, your rules, and what you'd never let it do.
Imagine hiring a new team member and never telling them what your business does.
That's basically what happens when you skip setting up your Global Instructions.
These instructions are like Claude's onboarding packet. Every conversation starts with them, whether you're chatting, coding, or using Cowork.
Without them, Claude is meeting you for the first time every single day.
With them? She already knows your business, your audience, your goals, and how you like to work.
If you've already installed the Brand DNA Skill and Sound Like Me Skill from the Claude Skills Starter Pack, you can skip the interview entirely. Claude already has everything it needs about your business, your voice, and how you communicate. Just use the prompt below instead.
Don't have it yet? → Get the Claude Skills Starter Pack for $27Global Instructions explain who you are.
Cowork Instructions explain how your business operates.
Think of this as giving your new team member rules before handing over the keys to her office.
Because here's the thing — Cowork can actually take action. It can organize files, work with connected apps, and complete tasks for you. So you want clear boundaries.
Now comes the fun part.
Right now Claude knows who you are. She knows how you like to work. Now we're giving her access to your business toolbox.
That's what connectors do. Think of them like handing your new team member her laptop with all the software you use already installed.
Instead of telling Claude what to do in Canva — she can actually help you do it.
We're starting with Canva because most of us live there. Your social media posts, workbooks, lead magnets, presentations, and digital products. It's all in there.
Once Canva is working, you can start connecting the rest of your business.
Gmail. Google Calendar. Google Drive. Notion.
Every connector makes Claude more capable and saves you from bouncing between a dozen tabs all day.
We host a FREE Claude Cowork Setup Workshop for members of the AI Business U community.
We'll walk through the setup together, answer your questions in real time, and make sure Claude actually knows your business and is ready to work for you. No guessing. No getting stuck.
Whether you're setting up your Global Instructions, writing your Cowork Instructions, or connecting your first tools — we've got you.